When Covid-19 came to Canada the British Columbia Assembly of First Nations (BCAFN) wanted to provide relevant information on the pandemic to BC First Nations. Resonant Strategic prepared a plan to ensure that BCAFN stakeholders, which includes First Nations leadership, membership, and business owners, knew what programs were available to them at the federal and provincial level. Resonant Strategic compiled this information and distributed it through a website specifically prepared to address communications needs during the pandemic. We worked with BCAFN staff to set up a weekly newsletter to keep stakeholders up to date, ensure that the organization’s social channels included relevant information and advertise the new site to potential stakeholders.
When vaccines began rolling out, Resonant worked with the BCAFN to produce and distribute a visually striking ad encouraging vaccination. Visuals were by Derek Edenshaw, music by Kym Gouchie, and animation by Left Field Digital.