Challenge
In 2019, Regional Chief Terry Teegee recognized the critical need for a robust communications strategy to amplify the voice of the BC Assembly of First Nations (BCAFN). With the goal of enhancing political advocacy, public relations, and constituent engagement, the BCAFN sought a partner who could make their mission resonate far and wide.
Solution
Enter Resonant Strategic. We embarked on a transformative journey with the BCAFN, forging a partnership that would redefine their communications landscape. Our collaborative approach began by developing a comprehensive communications strategy, setting the stage for a robust, ongoing engagement with their key constituents.
Our solutions encompassed:
- Strategic Public Relations: Developing impactful media rollouts, managing public-facing advocacy campaigns, and authoring thought-provoking op-eds to advance the BCAFN’s political advocacy initiatives.
- Administrative Support: Providing essential administrative support, from website management to efficient event registrations. We streamlined processes for engagement sessions, dialogues, AGMs, and general communications like email campaigns and social media content.
- Custom Communications Policies: Tailoring communications policies and processes to meet the unique needs and aspirations of the BCAFN, ensuring their messaging aligns perfectly with their goals.
- Powerful Communications Products: Crafting compelling materials and products that spotlighted the BCAFN’s initiatives, notably the First Nations Climate Strategy website.
Results
Since 2019, the partnership with Resonant Strategic has yielded remarkable results:
- Exponential Growth: BCAFN’s social media engagement, email lists, media presence, and other key metrics have grown exponentially, expanding their reach and influence in the community.
- Effective Advocacy: Our strategic public relations efforts have played a pivotal role in advancing BCAFN’s political advocacy initiatives, amplifying their message and creating lasting impact.
- Streamlined Operations: With our administrative support, BCAFN has streamlined operations and event management, making it easier for them to engage with their constituents and stakeholders.
- Enhanced Visibility: Creating powerful communications materials has enhanced the BCAFN’s visibility, particularly in critical initiatives like the First Nations Climate Strategy.
The partnership between Resonant Strategic and BCAFN is a testament to the transformative power of strategic communications. Together, we’ve amplified voices, inspired change, and empowered advocacy, and we continue to work hand in hand to shape a brighter future.