In the heart of Burns Lake, a vital salmon conservation project was underway—the Endako weir. The Upper Fraser Fisheries Conservation Alliance (UFFCA) recognized the significance of this project and the need for robust public and Indigenous engagement. They faced the challenge of conveying complex technical concepts to communities in an easily understandable way, fostering informed discussions and meaningful engagement.
UFFCA turned to Resonant Strategic, a team well-versed in translating technical complexities into clear, relatable language. Our multi-faceted approach involved collaboration with a team of biology/wildlife experts, engineers, a land use planner, and other technical specialists.
Our solutions encompassed:
- Inclusive Engagement: We facilitated in-person and online engagement sessions to ensure that the general public, First Nations in the region, and local government were informed and involved in the project. This allowed for a diverse range of voices to be heard.
- Technical Expertise: Working closely with a diverse team of experts, including engineers and wildlife biologists, we translated technical updates and information into plain language that resonated with community members. Our goal was to break down jargon and convey project updates in a way that made sense to everyone.
- Clear Communication: We ensured that people understood why the Endako weir was necessary, how it would work, and its benefits to both salmon populations and the human communities in the region. Our efforts fostered understanding and a sense of ownership and support for the project.
The collaboration between UFFCA and Resonant Strategic delivered compelling outcomes:
- Community Engagement: By providing accessible information and fostering open dialogue, we bridged gaps between residents, First Nations, and local government, creating a unified community invested in the Endako Weir project.
- Clear Understanding: Complex technical concepts became clear and understandable to all stakeholders, ensuring everyone knew the importance and benefits of the weir.
- Project Support: The community’s understanding translated into support for the project, creating a collaborative environment where both salmon and human populations can thrive.