Connect with the people who matter most
Resonant Strategic is passionate about clear communication. With misinformation on the rise, we create messages that resonate, are reliable, and help you build trust with your audience.
Led by Andreas Krebs, Resonant Strategic brings together a network of diverse specialists to create communications strategies and products that meet the unique needs of your organization. Through content creation, strategic communications planning, and training, we can assist you in amplifying your organization’s message.
Andreas Krebs, PhD
I’m passionate about progressive issues and dedicated to making Canada a better place for future generations. Growing up, I saw the Oka Crisis play out and wondered why the Canadian government, supposedly so righteous, was sending the military against a group of people defending their land. Now I have young nephews and other family who belong to First Nations, and I hope that, in my own small way, I can roll back some of the incredible injustices that continue to define Canada. I pride myself in blending analytical chops and creative juices to produce persuasive and thought-provoking campaigns for non-profits, advocacy organizations, political parties and First Nations.
I’m driven by the practice of asking myself, “How do I grow the world that I want to live in?” In particular, I’m passionate about social and environmental justice, climate action, and decolonization. At Resonant Strategic, I’m proud to blend my capacity for big-picture thinking with my eye for detail and love of nerdy stuff like formatting, editing, and organizing. Above all, I believe in the value of effective communication and relationship-building when working towards progress. Before landing in communications, I worked in the outdoor education and non-profit sectors. Apart from work, I enjoy getting outside in all seasons, making a mess in the kitchen, and listening to podcasts.
I’m a part of the Tse’khene Nation and while growing up, I saw a lot of mistreatment happen to my people. It was very hard to watch governments and businesses take for granted the kindness shown to them by my Nation and many others. While in school, I was very active in the First Nations community. It was a safe space where we would get together for fun activities or talk about things happening in the news regarding First Nations. During my Grade 12 year, I was very honoured to be given the opportunity to speak at my school’s Reconciliation Assembly. The experience and the community helped me realize that I wanted to work in communications to build relationships with people and help stop the mistreatment in a perceptive and creative way. At home, I have two bunnies that I love dearly, Duchess and Marie. When I’m not working, I am spending my time with them or reading any mystery novel I can get my hands on.
Originally from Milan, my journey began when I graduated with a Bachelor’s Degree from Politecnico di Milano, with a specialty in Design in Communication. Having developed a career in Italy as an award-winning documentary filmmaker, I made my way to Canada, where I have worked as a freelance cinematographer and designer. I’m passionate about helping organizations, artists, and brands promote their identity through my strong foundation in documentary film production and keen storytelling instincts. With roots in visual technologies, I have a strong understanding of the visual medium and turning complex messages into impactful video content. When I’m not working, I enjoy spending time with my cat!