Connect with the people who matter most
Resonant Strategic is passionate about clear communications. In the absence of information, gossip spreads — and your organization’s credibility suffers. We help you create messages that resonate, and campaigns that speak to the values of your audience. We help you build trust.
Resonant Strategic is led by Andreas Krebs, who brings together a network of diverse specialists to meet the unique needs of each client.
Andreas Krebs, PhD
I’m passionate about progressive issues, and dedicated to making Canada a better place for future generations. Growing up I saw the Oka Crisis play out, and wondered why the Canadian government, supposedly so righteous, was sending the military against a group of people defending their land. Now I have young nephews and other family who belong to First Nations, and I hope that in my own small way I can roll back some of the incredible injustices that continue to define Canada. I pride myself in blending analytical chops and creative juices to produce persuasive and thought-provoking campaigns for non-profits, advocacy organizations, political parties and First Nations.
Originally from Milan, my journey began when I graduated with a Bachelor’s Degree from Politecnico di Milano, with a specialty in Design in Communication. Having developed a career in Italy as an award-winning documentary filmmaker, I made my way to Canada where I have worked as a freelance cinematographer and designer. I’m passionate about helping organizations, artists and brands promote their identity through my strong foundation in documentary film production and keen storytelling instincts. With roots in visual technologies, I have a strong understanding of the visual medium and turning complex messages into impactful video content. When I’m not working, I enjoy spending time with my cat!
I’m a part of the Tse’khene Nation, and while growing up I saw a lot of mistreatment happen to my people. It was very hard to watch governments and businesses take for granted the kindness that was shown to them by not just my Nation, but many others as well. While in school, I was very active in the First Nations community. It was a safe space where we would get together for fun activities or talk about things happening in the news regarding First Nations. During my Grade 12 year, I was very honored to be given the opportunity to be able to speak at my school’s Reconciliation Assembly. The experience and the community I was part of at school helped me realize that I wanted to work in communications to build relationships with people to help stop the mistreatment in a perceptive and creative way. At home, I have two bunnies that I love dearly, Duchess and Marie, and when I’m not working I am spending my time with them or reading any mystery novel I can get my hands on.